The commonly used cookie-based user identification is effective and simple, BUT full of limitations. The result: Large audience is un-identifiable, leading to major losses in terms of revenues and effectiveness.
The problem is sizable: according to various sources, a large number of web browsers rejects third-party cookies altogether. But that is not where the problem ends. Due to expiration dates and the increasing numbers of people who are deleting them regularly cookies often have a limited lifespan of only a few weeks, leading to huge losses of valuable audience intelligence. Moreover, due to protection legislation and mobile device limitations, this problem is increased even more.
Enabled by Novosense, you can identify MORE audience for a LONGER time (our mission: all users, forever)